As consumers, we’ve grown accustomed to hearing conflicting information about nutrition. What’s new is that we are now confused about how we should think about food marketers themselves. Just when it seemed that “big food” had been officially designated as the tobacco industry of the new millennia, news reports tell us that junk food producers are having a hard time and that food companies may one day receive the Nobel Prize in Medicine. In the last few weeks we’ve heard how Hostess brands, the makers of Twinkie and Sno Ball, has gone under, prompting a feeding frenzy for the last items on the shelf and on eBay. And that PepsiCo is cranking out “good for you” products that are not just ”fat-free” but actually “fat blocking”. So, are food marketers really making us fat, and is any other way possible?